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Marketing God - Week 4 - Day 5: Brand, Tactical Considerations - Message Not the Medium

Don't let the medium get in the way of your message. This podcast delves into this important and sometimes confusing topic.

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Week 4 - Day 4: Brand, Tactical Considerations - Clear is More Critical Than Clever

Marketers like to be clever, but what is critical in your marketing is to be clear. Learn why with this podcast.

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Marketing God - Week 4 - Day 3: Brand, Tactical Considerations - Your Name is Your Cornerstone

Sometimes we forget how important our name is to our marketing work. But, it is the cornerstone of your brand as is shared in this podcast.

Download the Your Name is Your Cornerstone worksheet

Marketing God - Week 4 - Day 2: Brand, Tactical Considerations - Associations You Keep

What associations do you have for your parish or ministry? Associations can be very helpful, learn why in this podcast.

Download the Associations You Keep worksheet

Marketing God - Week 4 - Day 1: Brand, Tactical Considerations - Jesus: Our Celebrity Endorser

As Catholics, we have more than simply a celebrity endorser in Christ. Are you leaning on Him to move your parish or ministry forward?

Download the Jesus: Our Celebrity Endorser worksheet

 

Marketing God - Week 3 - Day 5: Brand, A Strategic Overview - Consistency vs Compromise Likes

It seems easy to compromise, but to build a brand, consistency is critical. Learn why in this podcast.

Download the Consistency vs Compromise worksheet

Marketing God - Week 3 - Day 4: Brand, A Strategic Overview - The Three M’s of Taglines

The best taglines, always have the 3 M's: meaningful, memorable and motivating. Discover what we mean by that in this podcast.

Download the 3M's of Taglines worksheet

 

Marketing God - Week 3 - Day 3: Brand, A Strategic Overview - Positions Endure

 Can your brand position stand the test of time? Learn why an enduring position is critical for you.

Download the Positions Endure worksheet

Marketing God - Week 3 - Day 2: Brand, A Strategic Overview - Differentiation

Are you unique? Being different is critical in marketing and brand building. Understand why that matters in this podcast.

Download the Differentiation worksheet

Marketing God - Week 3 - Day 1: Brand, A Strategic Overview - A Brand is A Promise

Yes, you have a brand. That brand conveys a promise. Do you keep your promise? Understand this critical concept in this podcast.

Download the A Brand is A Promise worksheet

 

Marketing God - Week 2 - Day 5: Target Audience - Repositioning is a Fools Choice

People often talk of repositioning.  Is that even possible?  Not really, learn why we say that in this podcast.

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Marketing God - Week 2 - Day 4: Target Audience - The Opposite of Common Sense

So many times people believe that marketing is common sense. It is not, learn why with this podcast.

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Marketing God - Week 2 - Day 3: Target Audience - Marketing is Courtship

We often hear that marketing is war.  Wrong, marketing is courtship or creating a relationship with those you seek to serve.

Download the Marketing is Courtship Worksheet

Marketing God - Week 2 - Day 2: Target Audience - Small Targets

A target audience does not mean the number is small, but rather who you are targeting is precise.  Learn more about small targets with this podcast.

Download the Small Targets Worksheet

 

Marketing God - Week 2- Day 1: Target Audience - The Hardest Part is Done

What is the hardest part of marketing?  Creating demand.  Learn why the hard part is already done for you.

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Week 1 - Day 4: Getting Started with Foundational Concepts - Focus on Mission

It is easy to get caught up in the everyday "business" of your parish of ministry. This podcast reminds you that ultimately, it is all about your mission.

Download the Focus on Mission Worksheet

Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel.  For more media and resources visit media.donnaaheckler.com

Marketing God - Week 2 - Day 3: Target Audience - Marketing is Courtship

Evangelization and Marketing are certainly related, but they are also distinct. Explore the connection and distinctions in this podcast.

Download the Evangelization & Marketing Worksheet

Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel.  For more media and resources visit media.donnaaheckler.com

Marketing God - Week 1 - Day 2: Getting Started with Foundational Concepts - Bad Words

People in parishes and ministries often cringe at the words marketing and brand. But, they are not bad words and this podcast describes why not.

Download the Bad Words Worksheet

Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel.  For more media and resources visit media.donnaaheckler.com

Week 1 - Day 1: Getting Started with Foundational Concepts - Loyalty

The point of marketing is to stimulate loyalty to your product or service. Starting with the end in mind, this podcast explores the concept of stimulating loyalty to God.

Download the Loyalty Worksheet

Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel.  For more media and resources visit media.donnaaheckler.com

The Marketing God Podcast Introduction

Donna A. Heckler introduces the Marketing God Podcast. Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel.  For more media and resources visit media.donnaaheckler.com