Despite everything you do, no one will love your brand as much as you do, and that is ok. Learn why in this podcast.
As a leader you are the ultimate steward of your organization's brand. Understand why this is so critical in this podcast.
Your brand and organization's culture are inextricably linked. Listen to this podcast to understand why this is true.
No one likes to receive a complaint. Yet, buried in the complaint are often jeweled treasures for your organization. Understand how to find these treasures in this podcast.
Just like people, an organizations ego can create many problems. Learn how an organization's ego can signal danger ahead, in this podcast.
Your brand, your position lives in your parishioner's or participant's mind. Learn the implications of that in this podcast.
To do more, often you and your team need to do less. This podcast explains this important principle.
Customer service is critical to every organization. Understand why it matters and the role everyone plays in this podcast.
What a customer experiences defines their perspective of you. Learn why experiences truly do matter in this podcast.
The concept that the brand is owned by everyone causes lots of conversations. Listen to this podcast to understand this important element.
In a world that says more, more, more, less can be far more impactful in your communication. Learn why in this podcast.
Are you able to live in the moment, to be present to what is happening around you. In this podcast we consider how impactful being in the moment can be, especially in your social media.
We often hear "don't sweat the small stuff" in life. But, in marketing that could not be further from the truth. Learn why in this podcast.
Are you consistent or are you complacent? Complacency is such a slippery slope. Listen to this podcast to learn how to avoid complacency and be consistent.
Do you run around always busy, taking on too much? The key to preventing that, be focused, simple and clear. In this podcast, learn how to be focused on what matters for your parish or ministry.
Pricing can be tricky. But, pricing reflects the value you provide. Listen to the podcast to dig into the topic of pricing and value.
While people often measure success based on money, a far more valuable measure is one that focuses on the brand. Learn why in this podcast.
On the path to loyalty, trial is when someone actually takes action. Dig into this important topic in this podcast.
All the availability in the world will not matter if no one is aware of you. Learn why awareness is the second critical step in this podcast.
Foundational to all marketing is availability. Learn why availability is critical to your efforts in this podcast.